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L’Oréal Paris Opens its first complete boutique in Bed, Bath & Beyond

4 Nov

L'Oréal Paris Complete Boutique Concept Store, Courtesy of L'Oréal Paris

Picture yourself shopping for a new bath mat or maybe a set of potholders and then bam! Your cart turns the corner and you’re faced with a brightly lit, glossy L’Oréal Paris boutique in the midst of Bed Bath & Beyond. If you’re on the Upper East Side in New York City, this dream is now a reality.

StyleList recently ventured to the beauty oasis where amidst the vacuums and towels, we found all of the brands’ products — from cosmetics and haircare to skincare and hair color.

Fortuitously, there are Bed Bath & Beyond associates also trained as beauty ambassadors by the L’Oréal Paris team that can help you choose between demi-, semi- and permanent hair color or help you determine which facial cleanser suits you best.

Talk about a convenient shopping experience!

“This is L’Oréal Paris first ‘complete’ boutique, and offers a wide-range of hair color, hair care, cosmetics and skincare products. As the number one beauty brand in the world, we are thrilled to offer our consumers one-on-one access to our latest technologies and the highest quality products,” Nathalie Kristo, Senior Vice President, Marketing, L’Oréal Paris told StyleList. “With help from our brand ambassadors, consumers visiting the L’Oréal Paris boutique at the Bed Bath & Beyond’s Upper East Side location will receive expert advice and tips.”

We wondered why did L’Oréal Paris choose Bed Bath & Beyond for their first shop-in-shop?

Bed Bath & Beyond is an accessible one-stop-shopping destination for many consumers. Bed Bath & Beyond’s Upper East Side location was the perfect fit for the L’Oréal Paris flagship boutique, as it allows busy New Yorkers access to convenient and accessible high quality beauty products at affordable prices. It’s an iconic retailer and we couldn’t be happier to partner with them,” adds Kristo.

We suspect we’ll see more of these partnerships popping up in lifestyle mega-stores soon.

–written by Lisa Schweitzer for StyleList